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Last Updated: November 2, 2025
1.1. This Privacy Policy ("Policy") describes how Alta Ignite, a division of Lanex Group, LLC ("Alta Ignite," "Company," "we," "us," or "our"), collects, uses, discloses, and protects personal information obtained through our website located at https://www.altaignite.com ("Website") and all related services, products, content, tools, applications, and functionality (collectively, the "Services").
1.2. By accessing, browsing, or using our Website or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms and Conditions. If you do not agree with any part of this Policy, you must not use our Website or Services.
1.3. This Policy applies to all visitors, users, and others who access or use the Services, whether as a guest or registered user. We are committed to protecting your privacy and ensuring that your personal information is handled in accordance with applicable data protection laws.
1.4. We reserve the right to modify or update this Privacy Policy at any time, at our sole discretion. All changes are effective immediately upon posting on this page. Your continued use of the Website following the posting of revised Privacy Policy means that you accept and agree to the changes.
1.5. This Privacy Policy is incorporated by reference into our Terms and Conditions and forms an integral part of your agreement with Alta Ignite.
2.1. We collect various types of information from and about users of our Services, including personally identifiable information (PII), non-personally identifiable information, and aggregated data.
2.2. When you register for an account, purchase services, or otherwise interact with our Services, we may collect personal information including your name, email address, phone number, company name, billing address, and payment information.
2.3. We automatically collect certain technical information when you access our Services, including IP address, browser type, device information, pages viewed, and usage patterns.
2.4. We use cookies and similar tracking technologies to collect information about your browsing behavior and preferences.
2.5. We may receive information about you from third-party sources, including payment processors, analytics providers, and business partners.
3.1. We use the information we collect to provide, maintain, and improve our Services, process transactions, create and manage your account, and communicate with you about your account and services.
3.2. We use your information for marketing and promotional purposes, including sending newsletters and information about services that may interest you. You may opt out at any time.
3.3. We analyze usage patterns to improve our Services, develop new features, and understand how users interact with our platform.
3.4. We use your information to protect the security of our Services, prevent fraud, detect technical issues, and enforce our Terms and Conditions.
3.5. We may use your information for other purposes disclosed at the time of collection or with your consent.
4.1. Our legal basis for collecting and using your personal information depends on the specific context and type of information. We process your personal information based on GDPR, CCPA, and POPIA requirements.
4.2. We process your personal information to perform our contractual obligations, including providing Services, processing payments, managing your account, and delivering services outlined in our agreements.
4.3. We process information based on our legitimate interests, including business operations, customer support, marketing, fraud prevention, and security.
4.4. Where required, we process information based on your explicit consent. You may withdraw consent at any time by contacting support@altaignite.com.
4.5. We process information to comply with legal obligations, including tax laws, accounting requirements, and regulatory compliance.
5.1. We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share information with third parties in circumstances described in this section, requiring all parties to respect security and treat information according to applicable law.
5.2. We share information with service providers including payment processors like Stripe, hosting providers, email services, analytics providers, CRM systems, and customer support tools. These parties are contractually obligated to use information only for providing services to us.
5.3. We may share information with our parent company Lanex Group, LLC, subsidiaries, affiliates, and related entities for business purposes. All entities must comply with this Privacy Policy and applicable data protection laws.
5.4. We may disclose information to law enforcement, government authorities, or regulatory bodies when required by law, legal process, court order, or to enforce our Terms and Conditions, protect rights, investigate fraud, or protect user safety.
5.5. In merger, acquisition, reorganization, bankruptcy, or asset sale events, your information may be transferred to the acquiring entity. We will notify you via email and/or Website notice of ownership changes and choices regarding your information.
6.1. We retain personal information as long as necessary to fulfill purposes outlined in this Policy, unless longer retention is required or permitted by law. Retention criteria include relationship duration, legal obligations, and legal position considerations.
6.2. We retain account information and transaction records for active accounts during your relationship with us and seven (7) years after account closure or last transaction for tax, accounting, and legal compliance.
6.3. Marketing and communication data is retained while you remain subscribed or until deletion request. After unsubscribing, we retain minimal information to ensure no future marketing contact.
6.4. Technical and usage data, including logs, analytics, and cookie information, is retained for twelve (12) to twenty-four (24) months, then deleted or anonymized for statistical purposes.
6.5. When no longer needed, we securely delete or anonymize personal information according to our retention procedures. Anonymized data may be retained indefinitely for statistical, research, and analytical purposes.
7.1. We implement appropriate technical and organizational security measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, firewalls, security assessments, and employee training on data protection.
7.2. Payment transactions are processed through Stripe using industry-standard encryption and security protocols. We do not store complete credit card information. Payment data is encrypted and transmitted according to PCI DSS requirements.
7.3. We use Secure Sockets Layer (SSL) technology and Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers. All sensitive information is encrypted both in transit and at rest using industry-standard algorithms.
7.4. Access to personal information is restricted to employees, contractors, and agents who need such information to operate, develop, or improve our Services. All individuals are subject to strict confidentiality obligations and may be disciplined or terminated for violations.
7.5. While we implement robust security measures, no Internet transmission or electronic storage method is 100% secure. We cannot guarantee absolute security. You provide information at your own risk. If you believe your interaction is no longer secure, notify us immediately at support@altaignite.com.
8.1. We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about browsing behavior, preferences, and interactions. Cookies are small text files stored on your device that help us recognize you and remember preferences.
8.2. We use first-party cookies (set by us) and third-party cookies (set by partners and service providers) for essential website operation, functional preferences, analytics understanding, and advertising delivery based on your interests.
8.3. Most browsers automatically accept cookies, but you can modify settings to decline them. However, disabling cookies may prevent access to certain features or cause improper functionality. You can delete stored cookies through browser settings.
8.4. We use third-party analytics services, including Google Analytics, to collect and analyze user interaction data. For information about Google's data use, visit Google's Privacy Policy.
8.5. We may use advertising networks and social media platforms for targeted advertisements based on browsing behavior and interests. You can opt out of interest-based advertising at Digital Advertising Alliance or Network Advertising Initiative.
9.1. Depending on your location and applicable law, you may have rights regarding your personal information including access, correction, deletion, restriction, objection, data portability, and consent withdrawal. We facilitate exercising these rights according to applicable data protection laws.
9.2. You have the right to access your personal information and request copies of personal data we hold. You may also request information about how we collect, use, and share your information. Contact support@altaignite.com with requests. We respond within thirty (30) days or as required by law.
9.3. You have the right to request correction of inaccurate or incomplete personal information. Update account information anytime by logging into your account or contacting us. We make reasonable efforts to correct information promptly upon identity verification.
9.4. You have the right to request deletion of personal information, subject to certain exceptions. We may retain information as required by law, for legitimate business purposes, or to resolve disputes. Contact support@altaignite.com for deletion requests.
9.5. You have the right to object to or restrict certain processing, including direct marketing. Opt out of marketing communications by clicking unsubscribe links or contacting us. You may lodge complaints with supervisory authorities if you believe we violated your privacy rights.
10.1. Your personal information may be transferred to, stored, and processed in countries other than your residence, including the United States, South Africa, and jurisdictions where our service providers operate. These countries may have different data protection laws.
10.2. When transferring personal information from the European Economic Area (EEA) or United Kingdom to countries outside the EEA or UK, we implement appropriate safeguards including Standard Contractual Clauses approved by the European Commission.
10.3. We ensure all international transfers comply with applicable data protection laws, including GDPR, POPIA, and other relevant regulations. We conduct due diligence on service providers and partners to ensure adequate data protection standards.
10.4. By using our Services, you acknowledge and consent to transferring your personal information to countries outside your residence for purposes described in this Policy. You understand these countries may not provide the same data protection level as your home country.
10.5. For questions about international data transfers or safeguards, contact support@altaignite.com. We will provide information about appropriate safeguards implemented to protect your personal information.
11.1. Our Services are not directed to children under 18, and we do not knowingly collect personal information from children under 18. If you are under 18, you must not use our Services or provide personal information without parent or legal guardian consent and supervision.
11.2. We comply with the Children's Online Privacy Protection Act (COPPA) and applicable laws regarding children's privacy. We do not knowingly collect, use, or disclose personal information from children under 13 without verifiable parental consent.
11.3. If we learn we collected personal information from a child under 18 without appropriate consent, we will delete that information quickly. If you are a parent or guardian believing your child provided us personal information without consent, contact us immediately at support@altaignite.com.
11.4. Parents and legal guardians have rights to review, request deletion of, and refuse further collection or use of their child's personal information. To exercise these rights, contact us with appropriate identity and relationship verification.
11.5. We encourage parents and guardians to monitor children's online activities and help enforce this Privacy Policy by instructing children never to provide personal information through our Services without parental permission.
12.1. For questions, concerns, or inquiries regarding this Privacy Policy or our privacy practices, please contact us using the information below. We are committed to addressing your questions and resolving issues in a timely and professional manner.
Company Name: Alta Ignite (a division of Lanex Group, LLC)
Email: support@altaignite.com
Website: https://www.altaignite.com
12.2. We strive to respond to all privacy-related inquiries within two (2) business days. For urgent matters related to data breaches or privacy violations, please indicate urgency in your subject line to ensure prompt attention.
12.3. If you are located in the European Union and have concerns about our privacy practices that we cannot resolve, you have the right to lodge a complaint with your local data protection authority.
12.4. For South African residents, you may contact the Information Regulator if you have concerns about our compliance with POPIA or other South African privacy laws.
12.5. By contacting us, you consent to receive responses via email or other electronic means. We may retain copies of all correspondence for our records, quality assurance, and legal compliance purposes.
For questions about this Privacy Policy, please contact us.
